Digital National Alliance ( DNA) is part of the initiative of the European Commission Digital Skills and Jobs Coalition.

The initiative is a response to the big shortage of professionals and experts, employed In the ICT sector in the European Union. This shortage is a huge obstacle for the economic growth of the Union.

DNA is an organization with non-political body and members, established in 2014 from Gergana Passy- Digital Champion for Bulgaria.


The main goal of the organization is to promote the digital technologies, to achieve more efficient implementation of the digital opportunities and to assist the development of the ICT sector in Bulgaria.

DNA channels the efforts of the business, the academia and the government of Bulgaria and works for the achievement of the priorities of the Digital Agenda of Europe.

Goals and Objectives of DNA:

  • Breaking the stereotype about the people in Bulgaria for technologies, programming and innovations

  • Increasing the percentage of people in Bulgaria with basic digital skills.

  • Engagement and involvement of more women in the ICT sector

  • Promotion of the creative digital education among children and their parents

“There is no time. In the Digital world it does not exist the word “yesterday”. We have to decide in what society we want to live in 5, 10 or 15 years and start building it. It is madness In time of great young unemployment to have thousands of vacant positions in the ICT sector.

In order to create qualified workers with the needed competences, there is a need of partnership between the business, the government and the academia.”

Neelie Kroes

Vice-president and digital agenda commissioner( 2009-2014)


Do you know?

The ICT sector in Bulgaria Is developing fast, but has a big shortage of qualified working force

In 2020 95% of the proffesions will require basic digital skills


35% of the people in Bulgaria have digital skills and only 1.7% work in the ICT sector


Prejudices and stereotypes are stopping women and children to work in the ICT sector